About xlook: who we are and what we build

What we build

xlook brings together four tools that solve one shared problem: a small business needs to exist online but has no marketing team, no developer and no photographer.

All four sit behind one account and feed each other: you build the site, generate photos with the same login, take a logo from the same place and prepare an Instagram video without leaving it.

Who we build for

The audience is specific: small businesses in Georgia. A café in Vake, a beauty salon in Batumi, a garage in Kutaisi, a shop that currently sells through Instagram, a lawyer or a tutor who needs a credible page. These are businesses where the owner writes the website copy personally, usually outside working hours.

For that user the binding constraint is not budget but time. Working with an agency takes weeks: brief, mockup, revisions, more revisions. A tool that produces version one in ninety seconds compresses that cycle rather than replacing the taste behind it.

Why we built it this way

Why Georgian comes first. There are plenty of good site builders, but they think in English. The result is Georgian copy that reads like a translation, or typography where the alphabet simply does not sit correctly. We have the AI write in Georgian natively and check type against the Georgian alphabet. That is an engineering decision, not a slogan.

Why lari. A subscription priced in dollars is an unpredictable cost for a Georgian small business. 25 ₾ and 50 ₾ are fixed numbers that fit into a budget without anyone checking an exchange rate each month.

Why self-service. The agency model produces good work, but every change is another email, another deadline and often another invoice. Our target is that updating prices or adding a service takes two minutes, at eleven at night, without waiting for anyone.

Why mobile-first. Most local search happens on a phone. A site therefore has to work on a small screen first and everything else second, not the other way round.

How we use AI, and where a human is still required

It is worth being precise about where the line falls.

AI is good at: choosing a structure (which sections a business of this type needs), drafting the copy, handling lighting and composition in an ad photo, and producing variations quickly. This is work that was already being done to a formula.

A human is still required for: verifying facts — address, opening hours, phone number, prices; the brand voice only you know; deciding which service is the headline and which is secondary; and the final edit. Generated copy is a first draft, never a finished one, and the product is built on that assumption: everything is editable.

A rule we apply to ourselves: never let the model assert a fact it was not given. Opening hours, prices and phone numbers get checked by a person, every time.

Three principles the product rests on

Version one in minutes, not weeks. The blank page is the most expensive stage of any project and the place where most of them quietly stop. Once a living first draft exists, criticising it is easy and fixing it is easier. Every tool is therefore designed to demand as little input as possible up front: one sentence about the business, one photograph of the product.

Everything must be editable. The model is not granted authority. Copy, sections, colours, pages, meta tags — all of it can be overridden by hand. A tool that produces a clever result you cannot correct is not a tool; it is a slot machine.

A number we do not know does not get printed. You will not find customer counts, star ratings or an unconfirmed price anywhere on this site. In marketing terms that is a loss. In practice it is the only way our numbers are worth anything when they do matter — a price, a timing, a limit.

What we do not do

• we do not sell agency services such as bespoke design or human copywriting;
• we do not build backlinks and we do not guarantee search positions;
• we do not fill in your Google Business Profile for you;
• we do not sell domains — we connect them; registration happens with a registrar in your name;
• we do not publish a number that is not confirmed, which is why paid credit packs still say "coming soon".

That list matters as much as the feature list. Overpromising sells once and costs twice.

Pricing and transparency

The website builder is free for 7 days with no card, then 25 ₾ or 50 ₾ per month. The content creator starts with 10 free credits, where 1 credit = 1 photo. Hosting, SSL and the subdomain are always included. The full breakdown, including what is not included, is on the pricing page.

Contact

We work from Tbilisi, Georgia. Questions, problems and suggestions go to info@xlook.ge, and support is available in Georgian and English. If you are writing about a technical issue, the contact page lists what to include so the answer fits in one reply. Most quick questions are already answered on the FAQ page.